Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When prospects are in the awareness or consideration phase in their buyer’s journey, there’s ...

As chief information and engineering officer for logistics giant UPS, Juan Perez is placing analytics and insight at the heart of business operations. Drowning in data is not the same as big data.

The majority of US adult cancer patients today are diagnosed and treated outside the context of any clinical trial (that is, in the real world). Although these patients are not part of a research ...

Brands are increasingly using data to forecast the performance of influencer marketing campaigns. Many brands focus on the performance metrics, such as views and likes, of past campaigns. Media kits ...

Apple’s case study is a day-in-the-life hypothetical that follows a father and daughter throughout their day together. The document is peppered with facts about tracking and data brokers, including a ...

A new report from the University of Liverpool and the United Nations Migration Agency–International Organization for ...

Oracle ’s Big Data at Work event came to the New York Marriott Marquis on Tuesday for the final stop on its three-city tour. Andrew McAfee, principal research scientist at MIT’s Center for Digital ...